Update: The
sunset of v201206 is now moved to March 25th, 2013.
We’re pleased to announce the launch of AdWords API v201209, which includes the ability to share budgets across multiple campaigns, set up demographic targeting at the ad group level, opt into a rotate indefinitely option for ad text, as well as some reporting changes that make errors clearer. Below we’ve highlighted some of the new features available to all users. A complete list of changes is available in the
release notes.
v201209 highlights:
- Shared budgets - The AdWords API now supports sharing budgets across campaigns through the new BudgetService and top-level Budget entity. All budgets are now potentially shareable so you need to first create a budget that is not associated with any particular campaign, and then assign campaigns to this budget via CampaignService.
- Rotate indefinitely - CampaignService now has a fourth option for the ad rotation setting called ROTATE_INDEFINITELY. Read more about it in this announcement.
- Ad group-level demographic targeting - Demographic targeting criteria (Age Range and Gender) are now available at the Ad group level (positive and negative). Note that you can continue to set negative targets at the Campaign level.
- Reports - A new XML format is being introduced to report download error responses that makes it easier to parse the error messages. Also, report downloads using reportDefinitionId are no longer supported, and a valid AdWords API version must now be supplied in the URL for all report download requests.
With the release of v201209, we are
deprecating v201206 and sunsetting it at the end of February 2013.
As with every new version of the AdWords API, we encourage you to review the resources in the
release notes. If you have any questions please post on the
forum or attend one of the
AdWords API Office Hours Hangouts.
- The AdWords API Team
