We are pleased to announce the release of version 3 of the IMA HTML5 SDK . This latest release of the IMA HTML5 SDK allows greater flexibility in what kinds of ads you can use in your player and provides support for DFP Video:Ad rules Optimized Pods * - TV-style ad breaks consisting of multiple video ads which algorithmically chosen to optimize for line item priority, pacing goals, and revenueVideo Fallback * - Option to maximize your overall fill-rate across multiple third-party ad networks and redirectsSkippable Video Ads * - Video ads which may be skipped by the user after a minimum duration as configured in DFPIMA Flash SDK . Please review the API documentation  for the IMA HTML5 SDK. For a detailed description of the features in this release organized by sub-release, refer to the v3 Release History .Note:  Integrating your video player with this latest version of the IMA HTML5 SDK does not require downloading any additional resources. Proceed directly to the integration instructions  to begin.forum  if you have any questions about the new release. You can also follow us on our Google+ page  for ads-related updates.Joe Roepcke , IMA SDK Team