We are pleased to announce the release of AdWords API v201302. This latest release of the API adds native support to
AdWords enhanced campaigns along with a rich set of new functionalities.
v201302 Highlights:
- Campaign Service changes for natively managing enhanced campaigns - We have added the enhanced field to the Campaign object.
- AdGroupAdService changes to submit mobile preferred ads - We are adding the devicePreference field to the Ad object for you to be able to submit mobile preferred ads.
- Improved and more flexible ways to manage extensions - We are introducing a set of new FeedServices that allow you to manage site, phone, and app link extensions through custom data feeds.
- New bidding structure - Introducing a more flexible structure to set ad group and criteria bids, that simplifies the management of bidding transitions.
- Programmatic management of MCC to client account links - We are adding new methods to ManagedCustomerService, that enable you to invite accounts to be managed by your MCC, accept such invitations, revoke existing links, and move links between MCCs.
- The ability to select the bidding dimension for the Display Network - A change to the AdGroup object that allows you select the contentBidCriterionTypeGroup for your absolute bids on the Content Network, instead of relying on the old fixed order of bids.
- New Reports - Introducing many new reports, such as the PLACEMENT_PERFORMANCE_REPORT. To find more about them visit the reports documentation.
- Multiple enhancements to TargetingIdeaService and TrafficEstimatorService - Added the ability to filter by network through the NetworkSearchParameter and published a new metric, AVERAGE_CPC, for the TargetingIdeaService. Keyword StatsEstimates now contain two new attributes, impressionsPerDay and clickThroughRate, for the TrafficEstimatorService.
With the release of v201302, the version v201209 is now deprecated and will sunset on July 1st, 2013. For more information about the AdWords API sunset schedule visit this
page.
We are also excited to announce that we will be hosting a new series of global AdWords API Workshops and inviting partners and developers to learn about all the new changes and best practices in the new API. We will be posting more details and opening registration for the workshops shortly.
As with every new version of the AdWords API, we encourage you to review in detail all the API changes listed in the
release notes and the
v201302 migration guide. We have also published updated
client libraries and code examples. In the upcoming weeks you will be able to enjoy several
GDL recorded presentations discussing the features of the v201302 release. If you have any questions please post on the
forum or attend one of the
AdWords API Office Hours Hangouts.
- The AdWords API Team
