Toni Fingerroos, a games developer in Finland, became inspired to create a mobile app. He devoted 3 months to building it, often working 16 hour days. That idea became the hugely popular
Hill Climb Racing , and the game has grown to be part of a successful app business called Fingersoft.
Hill Climb Racing has been downloaded in over 145 countries on both iOS and Android. AdMob consistently generates nearly 100% ad fill rates and enables Toni to monetize the game on a global scale. He uses
AdMob house ads to promote his app too.
“Hill Climb Racing has over 60 million downloads. About 40% [of the revenue] comes from advertisements, and AdMob is our cornerstone,” says Toni. Hear more about Toni’s story in the video below.
VIDEO
Download the PDF version of the case study
here .
Posted by Mike Schipper, Product Marketing Manager, AdMob
