As part of our effort to provide advertisers with increasingly rich ways to tailor ads to specific geographies, we're adding new geographical targeting options and introducing a few changes to
target types in Vietnam and Italy. These changes will take place July 31 - Aug 2, 2013.
Vietnam
- All 32 existing “regions” in Vietnam will be reclassified as “provinces” to correctly reflect their administrative division
- 30 additional provinces will be made available
Italy
- All 103 existing "regions" in Italy will be reclassified as "provinces" to correctly reflect their administrative division
- 7 additional provinces will be made available
- The 20 official regions of Italy will be added and classified as “regions”
In reporting, the 103 “regions” in Italy that are being reclassified will continue to appear as “regions” for dates prior to this transition. For dates after the transition, reports will attribute performance according to the new classifications. Reports that span date ranges both before and after this change will show both regions and provinces in the
“Region” column.
Tools that specifically rely on geographical target type will need to be updated to use the new classifications listed above. We recommend making these adjustments by July 31.
You can
download the full list of changes mentioned above and find more information about geographical targeting on the Google Developers site.
- AdWords API Team
