As
previously announced, AdWords API v201402 lets you manage your upgraded, feed-based location extensions in addition to your
campaign location extensions. Upgraded location extensions are linked to your
Google Places for Business account and offer significant benefits over manually entered location extensions. Most importantly, once you configure your upgraded location extensions you don't have to worry about keeping them up to date with changes in your Google Places for Business account -- AdWords does it for you!
As mentioned in our
detailed guide to upgraded location extensions, you can use the AdWords API to set up your extensions in a few easy steps:
There are a few key differences between feeds with systemFeedGenerationData ("location feeds") and other feeds you may have created for sitelinks, app or call extensions.
Type or Attribute
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Location Feeds
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Other Feeds
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Required
Defines the link between your AdWords and Places for Business accounts.
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Not applicable
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Not applicable
AdWords maintains the feed item attribute -> placeholder field relationship for you.
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Required
You maintain the feed item attribute -> placeholder field relationship.
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Automatically managed by AdWords.
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Required
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Not applicable
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Optional
Only needed if you want more control over which businesses from your Places account are used for location extensions on a particular Campaign.
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Required
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Optional
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Optional
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Only needed if you want more control over which businesses from your Places account are used for location extensions on a particular AdGroup.
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Just as for other feed types, you can get stats for a location feed's extensions from the
PLACEHOLDER_FEED_ITEM report.
This is just a quick overview of the AdWords API support for upgraded location extensions. For more information, check out our
feed services guide for location extensions and the accompanying code sample in each client library (
Java,
Perl,
PHP,
Python,
Ruby,
.NET).
Still have questions? Feel free to visit us on the
AdWords API Forum or our
Google+ page.
- Josh Radcliff, AdWords API Team
