We’ve long worked to keep your searches on Google secure. We provided SSL encryption for signed-in searches
in 2011 and have rolled that out to searches
from the omnibox in the Chrome browser. Today, we are extending our efforts to keep search secure by removing the query from the referer on ad clicks originating from SSL searches on Google.com.
Advertisers will continue to have access to useful data to optimize and improve their campaigns and landing pages. For example, you can access detailed information in the AdWords
search terms report and the Google Webmaster Tools
Search Queries report.
Best practices
The AdWords
search terms report (previously known as the search query performance report) lets you see search queries that generated ad clicks along with key performance data. And the
Search Queries report available in Google Webmaster Tools provides aggregate information about the top 2000 queries, each day, that generated organic clicks.
If you use the query in the referer for reporting, automated keyword generation or landing page customization, then we suggest using the following alternatives:
We understand that some partners may need to make changes to their systems and operations, but we think that this is the right path forward for the security of our users searching on Google.com.
Posted by: Paul Feng, Product Management Director, AdWords
