We are announcing support for AdWords API v201406 reports in
AdWords scripts. This version introduces several changes to the reporting columns.
Columns and fields cleanup
We've removed duplicates and changed column and display names in some reports:
Column Name |
Change |
Comments |
ValuePerConvManyPerClick
|
Removed |
Use ValuePerConversionManyPerClick instead. |
ValuePerConv
|
Removed |
Use ValuePerConversion instead. |
TotalConvValue
|
Removed |
Use ConversionValue instead. |
PrimaryUserLogin
|
Removed |
|
AccountId
|
Removed |
Use ExternalCustomerId as unique account ID instead. |
TargetingSetting
|
Removed |
This column is now called IsRestrict and returns a proper boolean value. |
NonDeletedAdGroupCount
|
Removed |
New column name is NonRemovedAdGroupCount. |
NonDeletedAdGroupCriteriaCount
|
Removed |
New column name is NonRemovedAdGroupCriteriaCount. |
NonDeletedCampaignCount
|
Removed |
New column name is NonRemovedCampaignCount. |
We also made changes to some enumerations for relevance and consistency:
- Status value for an enabled object is now
ENABLED across all reports. Before, it was ACTIVE for some objects.
- Removed objects now have a status of
REMOVED instead of DELETED.
- The
PRODUCT_LISTING_AD_CLICKS display name has changed from Offer to Product listing ad.
If your scripts use these fields in reports, make sure you fix the
AWQL when migrating to the new version of the reporting API. Keep in mind that if you don’t use
API versioning in your reports, then your code will now be using reports API version v201406 by default.
New report fields
Several new report fields were introduced:
Report Name |
New columns |
Campaign Performance Report
|
ServingStatus
|
Click Performance Report
|
UserListId
|
Product Partition Report
|
date fields, CampaignName, AdGroupName
|
Multiple reports
|
ExternalCustomerId, IsRestrict, BiddingStrategyType
|
Campaign, AdGroup, Ad, and Keyword Performance Reports
|
Labels
|
You can refer to
https://developers.google.com/adwords/api/docs/appendix/reports for the list of supported reports and columns.
If you have any questions about this feature or the AdWords scripts in general, you can post them on our
developer forum.
Anash P. Oommen, AdWords Scripts Team
