Update: Corrected enumeration value in the post to "CALLS".
Starting the week of September 29, 2014, we’re changing the way we report
mobile click-to-call data in AdWords API reports.
Currently, when you download a
CAMPAIGN_PERFORMANCE_REPORT or
ADGROUP_PERFORMANCE_REPORT with
ClickType segmentation, mobile click-to-call data is reported as two separate click types:
- A row with
ClickType = CALLS contains all the stats related to clicks, like Clicks, Impressions, Cost, etc.
- A row with
ClickType = MOBILE_CALL_TRACKING contains all the corresponding stats related to phone calls, like NumOfflineInteractions, NumOfflineImpressions etc, OfflineInteractionCost, etc.
Based on your feedback, we will combine these two click types into a single click type starting the week of September 29, 2014. The combined data will now show up on a single row:
ClickType = CALLS. As a result, you’ll no longer receive data for
ClickType = MOBILE_CALL_TRACKING. This change will impact existing mobile click-to-call data, including historical performance.
If your applications use these report types to process mobile click-to-call data, make sure they account for this new data format. If you have questions or comments, let us know on our
developer forum. You can also follow our
Google+ page for updates about the AdWords API.
Anash P. Oommen, AdWords API Team
