Google Ads Developer Blog: Announcing callout extensions support in the AdWords API

Ads Developer Blog

The official blog for information about the Google Ads, Google Ad Manager, Google Mobile Ads SDKs for AdMob and IMA SDKs, and other Google Advertising Platform developer tools.

Announcing callout extensions support in the AdWords API

Tuesday, September 16, 2014

On September 3rd, 2014, we introduced callouts extensions: additional text you can include with your Google search ads that provide detailed information about your business, and products and services you offer. Starting today, all AdWords API versions can now manage callouts using the existing Feed API, similar to other feeds.

Feeds for callouts are mapped to feed placeholder type 17, with only one string field. See the feed placeholder documentation for more information.

- Ray Tsang, AdWords API Team

Google

Labels: adwords_api , callout_extensions , feeds

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Announcing callout extensions support in the AdWords API

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