We have added the following new features in AdWords scripts.
Ad customizers
AdWords scripts now support
ad customizers, a more advanced version of
ad params. Ad customizers adapt your text ads to the full context of a search or the webpage someone's viewing, by inserting a customized parameter within the ad. Ad customizers let you customize your ads for each query without having to create a separate ad for each variation.
AdWords scripts allow you to create ad customizer
sources, add or update
items in the sources, and create
parameterized ads. You can also target an ad customizer item to a specific
campaign,
ad group or
keyword, and track the performance of ad customizers using the
PLACEHOLDER_FEED_ITEM_REPORT.
To learn more about ad customizers, refer to our
code snippets and
guide. Also, check out the brand new ad customizers
solution that shows how to use this new feature in your account.
v201409 reports
We now support AdWords API v201409 reports in AdWords scripts. See
blog post for more details.
Product ads
You can now
retrieve your
product ads using the
ads() method of the
ShoppingAdGroup. You can
create new product ads using the
newAdBuilder() method of
ShoppingAdGroup.
We hope you enjoy these new features. If you have any questions about these features or AdWords scripts in general, you can post them on the
developer forum.
Anash P. Oommen, AdWords Scripts Team
