In the coming weeks, we will be deprecating all
ACTIVE_VIEW_NOT* report columns in v201405, v201403, v201311 and v201306 of the DFP API. These columns are no longer supported in the DFP query tool, and the DFP API is following suit. The following columns will be affected:
Column.TOTAL_ACTIVE_VIEW_NOT_VIEWABLE_IMPRESSIONS
Column.TOTAL_ACTIVE_VIEW_NOT_MEASURABLE_IMPRESSIONS
Column.AD_SERVER_ACTIVE_VIEW_NOT_VIEWABLE_IMPRESSIONS
Column.AD_SERVER_ACTIVE_VIEW_NOT_MEASURABLE_IMPRESSIONS
Column.ADSENSE_ACTIVE_VIEW_NOT_VIEWABLE_IMPRESSIONS
Column.ADSENSE_ACTIVE_VIEW_NOT_MEASURABLE_IMPRESSIONS
Column.AD_EXCHANGE_ACTIVE_VIEW_NOT_VIEWABLE_IMPRESSIONS
Column.AD_EXCHANGE_ACTIVE_VIEW_NOT_MEASURABLE_IMPRESSIONS
Column.ACTIVE_VIEW_NOT_VIEWABLE_IMPRESSIONS
Column.ACTIVE_VIEW_NOT_MEASURABLE_IMPRESSIONS
Migration
Normally all features are supported until the API version is
sunset. This deprecation is a rare case where these report metrics are being disabled for existing versions due to product changes related to viewability. If you are using v201408 or later, you will not be affected by this deprecation. If you are currently using these columns in v201405 or earlier, you can replace them with their logical opposites. Alternatively, to retain the same metrics, you can calculate them from the logical opposite and the rate. For example,
Column.TOTAL_ACTIVE_VIEW_NOT_VIEWABLE_IMPRESSIONS is equivalent to
Deprecation errors
If you do not migrate, your reports will return the following error:
ReportError.COLUMNS_NOT_SUPPORTED_FOR_REQUESTED_DIMENSIONS
If you have any questions or migration troubles, please reach out to us on our
developer forum.
- Chris Seeley, DFP API Team
