If you programmatically manage and report on DoubleClick Campaign Manager (DCM) campaigns, you know that trafficking and reporting tasks have traditionally been handled by separate APIs. We realize that this can be inconvenient so today we're introducing a unified solution: the DCM/DFA Reporting and Trafficking API!
This release constitutes a new major version (v2.0) of what was previously known as the DFA Reporting API, adding functionality previously only available in our
dedicated trafficking API. While older versions of our dedicated reporting and trafficking APIs will continue to remain available until September 30th, 2015, we recommend that you adopt this updated version as early as possible to take advantage of all of its
new and enhanced features.
Unified trafficking and reporting experience
This release combines the trafficking functionality of the DFA API with the reporting functionality of the DFA Reporting API to create a simplified end-to-end experience. It's now possible to manage your DCM campaigns and report on their performance without switching APIs or reauthenticating. In addition, a unified object model allows you to pass data seamlessly between these two systems.
New trafficking functionality
This API expands the feature set of the DFA API to add new and improved trafficking functionality. A few highlights of this expanded functionality include:
Updated project quota limits
In addition to increasing the functionality of the API, we've also increased the default project quota limit. All projects can now make 50,000 requests/day (up from 10,000), to support a combined trafficking and reporting workflow. As always, requests for additional quota can be made via the
Google Developers Console, should the need arise.
Learn more
This API is built on the same RESTful, standards-based technology stack previously employed by the DFA Reporting API. This means that you have access to all sorts of useful tools for trying it out, such as the
APIs explorer (which is also built into the
documentation for each method) and our generic, cross-API
client libraries. The
getting started guide is also a great reference for users who are just starting out.
Give it a try and
let us know if you have any questions!
- Jonathon Imperiosi, DFA API Team
