We have added the following new features in AdWords scripts.
Bidding
You can now manage bids for your campaigns, ad groups and criteria in AdWords scripts. Support is also provided to retrieve and update
shared bidding strategies in your account. The current release allows you to use
MANUAL_CPC,
MANUAL_CPM,
BUDGET_OPTIMIZER or
CONVERSION_OPTIMIZER as bidding strategies; and set
CPC,
CPM or
CPA bids to your biddable entities. See our
guide and
code snippets to learn more about this feature.
Display criteria
You can now manage the following
display criteria through AdWords scripts:
keywords,
placements,
topics,
audiences. Check out our
code snippets for usage examples.
New ad extensions
You can now manage
review and
callout extensions for your campaigns and ad groups in AdWords scripts.
If you have questions or feedback about these features, let us know on our
forum.
Anash P. Oommen, AdWords Scripts Team
