AdWords Scripts now support
negative keyword and
excluded ad placement lists, and the ability to share them across campaigns. Follow these links for implementation details and code examples:
We have also released a new solution named
Master Negative List that uses this feature to maintain a master list of negative keywords and placements for AdWords accounts. The list of negative criteria can be managed from a spreadsheet. Separate versions are available for
AdWords accounts and
manager accounts.
Special thanks goes to Terence Nip, who implemented this feature during his summer internship at Google.
Give this feature a try and let us know what you think! You can post your questions and feedback on our
developer forum.
Anash P. Oommen, AdWords Scripts Team
