As you may have heard, streamlined creative types are coming to DCM. The centerpiece of this effort is the new display creative, which supports HTML5, images, and Flash. To learn more, visit our DCM user support site .
How does this affect DCM/DFA Reporting and Trafficking API users?
Part of this streamlining effort involves renaming some existing creative types. To minimize disruptions to our API users we will not be modifying any Creatives service types for currently released API versions. These types will only be updated for future API versions, beginning with the the v2.5 release. Due to this, current users may notice the following discrepancies between values returned by the DCM API, DCM UI, and DDM Reports:
API type
Old UI & Report type
New UI & Report type
CUSTOM_INPAGECustom in-page
Custom display
CUSTOM_INTERSTITIALCustom interstitial
Custom display interstitial
ENHANCED_BANNEREnhanced banner
Display
ENHANCED_IMAGEEnhanced image
Display image gallery
REDIRECTRedirect
Display redirect
RICH_MEDIA_EXPANDINGRich media expanding
Rich media display expanding
RICH_MEDIA_INPAGERich media in-page
Rich media display banner
RICH_MEDIA_INPAGE_FLOATINGRich media in-page with floating
Rich media display banner with floating
RICH_MEDIA_INTERSTITIAL_FLOATRich media floating
Rich media display interstitial
RICH_MEDIA_MULTI_FLOATINGRich media multi-floating
Rich media display multi-floating interstitial
VPAID_LINEARRich media VPAID linear
VPAID linear video
VPAID_NON_LINEARRich media VPAID non-linear
VPAID non-linear video
What can API users do now to prepare?
As you may have spotted in the table above, display creatives are actually an extension of an existing creative type: enhanced banner. In fact, all current and newly created enhanced banner creatives will map directly to this new type. Thanks to this, existing API versions already have full support for display creatives!
As display creatives replace the need to use HTML5 banner, Image, and Flash in-page creative types, support for inserting these legacy types will be removed in an upcoming API release. To prepare for this, API users are strongly encouraged to begin transitioning to the new display type now . We've updated our code examples to illustrate how current API versions can use display creatives to begin replacing these legacy types today:
Questions about this or anything else DCM API related? Contact us via our support forum .
Jonathon Imperiosi , DCM API Team
