What’s changing?
As
announced yesterday, expanded text ads are now fully available to all AdWords accounts. Expanded text ads feature two headlines and a single long description line, and are optimized for the screen sizes of the most popular smartphones.
Starting October 26, 2016, expanded text ads will become the primary Search network ad type, and creation of standard
TextAds will no longer be supported in AdWords. To make changes to text ads after October 26th, you will need to create a new
ExpandedTextAd or
ResponsiveDisplayAd as announced in the
v201605 release. Expanded text ads are the next generation of standard text ads, and responsive ads for Display are the preferred upgrade option for text ads on the Google Display Network. Responsive ads are currently being rolled out to all accounts.
To get started with expanded text ads, check out these
upgrade tips. To get started with responsive ads, check out these
upgrade tips. The
expanded text ads guide and
responsive ads for Display guide provide details and code samples in multiple programming languages.
Where can I learn more?
Questions? Visit us on the
AdWords API Forum or our
Google+ page.
Nadine Sundquist, AdWords API Team
