In AdWords you could choose to optimize your automated bidding on "Converted clicks" or "Conversions."
AdWords recently announced that we're saying goodbye to "Converted clicks" in favor of “Conversions,” which offers much more flexibility and measurement options. As a result, we’re updating the API.
The
conversionOptimizerMode attribute of the
Customer.conversionTrackingSetting allowed you to set
ONE_PER_CLICK ("Converted clicks") or
MANY_PER_CLICK ("Conversions") at the account level.
Starting on September 21, 2016, all AdWords accounts will be automatically migrated to set
conversionOptimizerMode to
MANY_PER_CLICK, and new mutate operations to change this setting will fail with
RequestError.INVALID_INPUT.
Prior to
September 21, 2016, ensure your
CustomerService mutate requests do not attempt to modify the value of
conversionOptimizerMode. You can also migrate your accounts before the migration by setting
conversionOptimizerMode to
MANY_PER_CLICK.
If you have any questions, please let us know on the
forum.
-Mike Cloonan, AdWords API Team
