Last year, we
announced that you have until
January 31st, 2017 to upgrade your
standard text ads to
expanded text ads or
responsive ads.
After this date, you’ll no longer be able to create new standard text ads. Existing standard text ads will continue serving alongside expanded text ads and responsive ads.
To prevent any errors when creating ads, it’s important to immediately upgrade to expanded text ads or responsive ads before January 31st, 2017. To help you get started, we’ve put together a few resources:
If you have questions while you’re upgrading, please reach out to us on the
AdWords API forum.
Nadine Sundquist, AdWords API Team
