One of the most important factors in keeping users on your page or in your app
is latency - the lower your latency, the more likely your users are to stick
around. With this in mind, we'd like to remind you about our best practices for
reducing latency with the IMA SDKs. In general, you can reduce latency by doing
as much IMA set-up work as possible on page or app load, before your user tries
to play a video. The following can be done in all of the SDKs before the user
attempts to play a video:
Creating your ads loader.
Creating your ads request.
Requesting ads.
Obtaining the ads manager.
Registering ads manager event handlers.
You can find more information on optimizing latency in each of our SDKs at the
links below:
As always, if you have any questions, feel free to contact us via the support
forum .
Shawn Busolits , IMA SDK Team
