I/O is a magical time at Google. Every year, thousands of developers gather in Google's backyard to share new product ideas and learn about our latest
innovations in computing.
here .
Enabling users to pay with Google
Starting today, our suite of payment solutions will be expanding. The Google
Payment API enables merchants and developers to turbocharge checkout conversion
by offering your users an easy way to pay with credit and debit cards saved to
their Google Account. Users will have multiple Google payment options at their
fingertips, like a credit or a debit card previously saved via Android Pay, a
payment card used to transact on the Play Store or a form of payment stored via
Chrome. And they'll be able to use these saved payment options in third-party
apps and mobile sites, as well as on Google Assistant when they are on-the-go.
Paying with Google for Panera Bread on Google Assistant
here .
Earn more from your apps with the brand new AdMob
People turn to their mobile devices throughout the day to shop, communicate and
stay entertained. For developers, in-app purchases are one way to monetize. Ads
are another way.AdMob has paid over $3.5 billion dollars in ads revenue to
developers . But there's more we can do to help you succeed.AdMob . Rebuilt from the ground
up, AdMob is now simpler to use and delivers richer insights about your users'
in-app experiences.
Simpler to use : We've applied Material Design to all aspects of the AdMob look
and feel to deliver an easy-to-use and intuitive experience across the entire
platform—on mobile and desktop. You'll get more done in less time. Below you can
see how easy it is to pick an app that you're monitoring, check out its key
metrics and then quickly take action to fine-tune its performance.
Redesigned AdMob experience
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your AdMob and Firebase accounts, you'll have access to detailed ad revenue data
and user insights like time spent in the app and in-app purchases—all in one
place.
Google Analytics for Firebase dashboard in AdMob
Know your user, find your user with Universal App Campaigns
Earning money from your app is one piece of the puzzle. You also need to think
about how to grow your user base.
Google's app innovations have delivered over 5 billion installs from ads
and we are now helping developers drive over 3 billion in-app events per
quarter —like users adding something to their cart or reaching level 3
of a game. Developers have gravitated toward Universal App
Campaigns (UAC) as the "one stop shop" campaign type that scales your reach
and maximizes app installs across Google's largest properties: Google Play,
Search, YouTube, Gmail and the Display Network. UAC uses Google's machine
learning technology to evaluate numerous signals in real time, refining each ad
to help you reach your most engaged users. We're continuing to double down on
UAC, with all new innovations being built into UAC to make app promotion even
more effective.
Engage users in key moments of discovery with new UAC placements
in Google Play
Android reaches more than 2 billion active devices every month, with Google Play
available in 190+ countries around the world. It's the place users come to
discover new apps and games. Beyond searching for apps to try, users are
increasingly browsing the Play store and finding recommendations for new apps.
To help those users discover more of your apps, we are introducing new
ad placements on the home and app listing pages in the Google Play
Store . These new placements, available exclusively through UAC, help
you reach users in "discovery mode" as they swipe, tap and scroll in search of
their next favorite app.
New ad placements reach users browsing in Google Play
Discover more of your best users with new bidding options in
UAC
Some users are more valuable to your business than others, like the players who
level-up in your game or the loyal travelers who book several flights a month.
That's why we're expanding Smart Bidding
strategies in UAC to help you acquire more of these high-value users. Using
Smart Bidding, you can tailor bids for your unique business goals - target cost
per acquisition (tCPA) or target return on ad spend (tROAS). UAC delivers the
right users based on your objectives: installs, events and, coming soon,
value . This update starts rolling out to iOS and Android developers and
advertisers in the coming months.
Introducing App Attribution Partners, a new measurement program
Many developers rely on third-party measurement providers to measure the impact
of ads and gain valuable insights about how users engage with your app. To help
you take action on these insights in a faster and more seamless way, we are
introducing App
Attribution Partners , a new program designed to integrate data from 7 global
companies right into AdWords.
As consumers live more of their lives online, it's increasingly important for
developers to build user-centric experiences in everything that you do—from the
apps you design, to the experiences you deliver, to the ways you help people
transact. We know it's not always easy, so Google is here to help.Posted by Sridhar Ramaswamy, Senior Vice President, Ads and Commerce
