Update: Clarified AdGroupType values introduced in v201705.
Update 06/22/2017: Clarified information in last paragraph.
Starting this week, users of the new AdWords interface will be able to create
dynamic search ads (DSA) through the new
dynamic ad group type in Search campaigns with Dynamic Search Ad settings. This has some consequences in the AdWords API as described below.
How does this impact the AdWords API?
If your managed accounts are eligible for the new AdWords interface, be aware that if users create dynamic ad groups in the interface,
AdGroupType values for the dynamic ad groups will be returned as
SEARCH_DYNAMIC_ADS in v201705 and
UNKNOWN for earlier API versions. Here are the rules applied to the dynamic ad group type:
As described in
this guide, to create dynamic search ads in the AdWords API, some settings and criteria are required, such as
WebPage and
DynamicSearchAdsSetting. These settings can still be added and modified in the dynamic ad group type.
What should you do?
If your application manages accounts that have access to the new AdWords interface, or if you have ad groups with type
SEARCH_DYNAMIC_ADS for v201705 and
UNKNOWN for earlier versions, ensure that you properly handle these cases by:
In addition, for v201705, you
cannot add features related to Dynamic Search Ads to ad groups with
AdGroupType of
SEARCH_STANDARD. Examples of Dynamic Search Ad features include the
Webpage criterion and
ExpandedDynamicSearchAds. However, for the earlier versions, ad groups with
AdGroupType of
SEARCH_STANDARD are
not affected by this change. You can still continue adding expanded text ads, dynamic search ads, call ads, and
various criterion types to them.
As always, if you have any questions, please post on the
forum.
- Thanet Praneenararat, AdWords API Team
