Historically, AdWords API reporting has not included
engagements for bumper ads. Bumper ads are video ads that are 6 seconds or shorter, appear at the beginning of a YouTube video, and can't be skipped.
Bumper ads support “drawer open” engagements, where a user can mouse over the ad to expand a widget with more information. These engagements were previously not included in the
Engagements and
EngagementRate fields in reports.
Starting in mid-February 2018, we are going to be changing this behavior for all historical and future bumper ad reporting to include these engagements. This brings bumper ads in line with other types of video ads, which already reported these engagements.
This means that your historical reporting data, starting up to two years ago in January 2016, will be updated to include this statistic to bring it inline with future data.
If you have any questions about this migration, please contact us via the
forum.
- Mike Cloonan, AdWords API Team
