The week of September 17, 2018, a number of DoubleClick Bid Manager API reporting dimensions and metrics will be renamed. This renaming will modify both API names and column header names in generated report files. These changes are being made to more closely align API field names with their UI counterparts after the recent launch of the Google Display & Video 360 brand. The changes are as follows:
Dimensions
| Old API name
|
Old column header
|
New API name
|
New column header
|
FILTER_ACTIVITY_ID
|
Conversion Pixel DCM ID
|
FILTER_FLOODLIGHT_ACTIVITY_ID
|
Floodlight Activity ID
|
FILTER_FLOODLIGHT_PIXEL_ID
|
Conversion Pixel ID
|
FILTER_DV360_ACTIVITY_ID
|
DV360 Activity ID
|
FILTER_MOBILE_DEVICE_MAKE
|
Mobile Make
|
FILTER_DEVICE_MAKE
|
Device Make
|
FILTER_MOBILE_DEVICE_MAKE_MODEL
|
Mobile Make and Model
|
FILTER_DEVICE_MODEL
|
Device Model
|
FILTER_MOBILE_DEVICE_TYPE
|
Device Type
|
FILTER_DEVICE_TYPE
|
Device Type
|
Metrics
| Old API name
|
Old column header
|
New API name
|
New column header
|
METRIC_POST_CLICK_DFA_REVENUE
|
DCM Post-Click Revenue
|
METRIC_CM_POST_CLICK_REVENUE
|
CM Post-Click Revenue
|
METRIC_POST_VIEW_DFA_REVENUE
|
DCM Post-View Revenue
|
METRIC_CM_POST_VIEW_REVENUE
|
CM Post-View Revenue
|
METRIC_PIXEL_LOADS
|
Pixel Load Count
|
METRIC_FLOODLIGHT_IMPRESSIONS
|
Floodlight Impressions
|
To allow users time to prepare for these changes, the new API names listed above will be made available the week of September 3, 2018. Both old and new API names will be supported until October 1, 2018, at which point the old API names will be disabled. Users are advised to use this transitional period to update workflows impacted by this change, to avoid an interruption in service.
If you have questions regarding these changes, please reach out to your Display & Video 360 account team.
