What's new
Starting
November 12, 2018, the fields below will be available in AdWords API and Google Ads scripts reports.
Absolute top metrics:
- AbsoluteTopImpressionPercentage
- SearchAbsoluteTopImpressionShare
- SearchBudgetLostAbsoluteTopImpressionShare
- SearchRankLostAbsoluteTopImpressionShare
Top metrics:
- TopImpressionPercentage
- SearchTopImpressionShare
- SearchBudgetLostTopImpressionShare
- SearchRankLostTopImpressionShare
AbsoluteTopImpressionPercentage and
TopImpressionPercentage are specific indicators of page location. You can use these metrics to determine when and where your impressions are showing above the organic search results.
SearchAbsoluteTopImpressionShare and
SearchTopImpressionShare are your share of the eligible top impressions. They are the best indicators of the headroom available to show your ads in more prominent positions. If your goal is to bid on page location, you should use these metrics. Bidding by
average position is not recommended since:
- Average position doesn't actually describe position on the page but position in the auction.
- Sometimes, average position may decrease as bids increase. This happens as higher bids sometimes allow you to enter more competitive auctions lower on the page.
See our
post on the New features & announcements page for more details.
What you should do
Whenever you are using
AveragePosition as a proxy to bid to a page location, switch to using the new
SearchAbsoluteTopImpressionShare or
SearchTopImpressionShare metrics in your bidding logic.
If you have any questions or need help, please contact us via the
forum.
- Josh Radcliff, AdWords API Team
