We
announced an update to
Customer Match requirements in October 2018 that affects member uploads and the usage of Customer Match for campaigns on Search, YouTube, and Gmail.
- Creating a CrmBasedUserList through AdWordsUserListService now requires whitelisting. If the account is not whitelisted, your request returns an
ADVERTISER_NOT_WHITELISTED_FOR_USING_UPLOADED_DATA error.
- Uploading members to a
CrmBasedUserList results in a CAN_NOT_MUTATE_SENSITIVE_USERLIST error if the account is not whitelisted.
- Targeting
CrmBasedUserLists in accounts that are not whitelisted using CampaignCriterionService or AdGroupCriterionService results in an INVALID_ID error.
- Serving campaigns can be affected if they are using Customer Match and the account is not whitelisted. If a campaign is only targeting Customer Match, then the campaign stops serving. If the campaign has other audiences, then the campaign continues to serve with the other audiences.
Please see
the requirements for whitelist eligibility. To apply for the whitelist, reach out to your account manager. Once whitelisted, Customer Match no longer results in errors and serves normally without any further changes needed.
If you have questions, please reach out to us on the
AdWords API forum.
Nadine Sundquist, AdWords API Team
