Upgrade your
AdWords API and
Google Ads API ads to use
ExpandedDynamicSearchAd (
EXPANDED_DYNAMIC_SEARCH_AD) instead of
DynamicSearchAd (
DYNAMIC_SEARCH_AD)
by March 6, 2019. After March 6th, creating these ads through the APIs will fail with an
AdGroupAdError.CANNOT_CREATE_DEPRECATED_ADS error, while updating them will result in an
AdError.CANNOT_MODIFY_AD error. Existing
DynamicSearchAds will continue to serve.
An
ExpandedDynamicSearchAd goes beyond automating just headlines and adds the advantage of automating display URLs, so that the subdomain of your ad matches the subdomain of your landing page. In addition, Google Ads will add a path when it expects the path to outperform a plain URL. In order to increase the performance for all our advertisers, Google Ads is moving everyone to the newer format.
If you have any questions while upgrading, please reach out to us on our
forum.
Nadine Sundquist, Google Ads API Team
