On August 26, 2019, we'll be introducing a number of changes to environment and position targeting in Display & Video 360. These changes are being made to allow you to target your ads with increased accuracy and granularity. To learn more about these changes and how they will affect various parts of the Display & Video 360 product, visit the
help center.
How will this affect API users?
A new version of Structured Data Files (SDF) will launch alongside these changes, containing new fields that allow you to retrieve and set all of the new targeting options. At the same time, existing SDF versions will be updated to disallow retrieving and setting legacy environment and position targeting options.
The following legacy fields will no longer be populated on download and will return errors on upload for SDF v3.1, v4, v4.1, and v4.2. Suggested SDF v5 replacement fields are provided where applicable.
SDF Entity
|
Legacy Field
|
New SDF v5 Field(s)
|
Campaign
|
Environment Targeting
|
Environment Targeting
|
Viewability Targeting Ad Position - Exclude
|
No longer supported
|
Viewability Targeting Ad Position - Include
|
Position Targeting - Display On Screen
|
Insertion Order
|
Environment Targeting
|
Environment Targeting
|
Video Ad Position Targeting
|
Position Targeting - Video Position In Content
|
Viewability Targeting Ad Position - Exclude
|
No longer supported
|
Viewability Targeting Ad Position - Include
|
Position Targeting - Display On Screen
|
Line Item
|
Environment Targeting
|
Environment Targeting
|
Video Ad Position Targeting
|
Position Targeting - Video Position In Content
|
Viewability Targeting Ad Position - Exclude
|
No longer supported
|
Viewability Targeting Ad Position - Include
|
Position Targeting - On Screen
|
If you are a current user of SDF and rely on any of the legacy fields listed above, you will need to migrate to SDF v5 in order to make use of the new targeting fields. While this SDF version will not be available until August 26, we are providing a
preview of the documentation that you can use to prepare.
.