Your feedback about the performance of our products is very important to us. After launching the Google Ads API in March, we’ve heard feedback about slow response times compared to the AdWords API. After in-depth analysis, we’ve determined that the overall performance of the Google Ads API is not ready for production usage.
We take performance very seriously, and this is our highest priority to address. In the meantime, we’re reverting Google Ads API back to beta status and recommend production systems to use AdWords API for the best experience.
If you’re currently using the Google Ads API in production, please contact
googleadsapi-support@google.com to discuss recommendations specific to your use cases.
We appreciate all the work you’ve put into learning and developing on the new Google Ads API. We thank you for your feedback and are committed to delivering a better performing API to meet you and your customers’ needs. As more updates become available, we'll share them on this blog.
--Google Ads API Team
