What’s changing?We are changing how stats for
Search campaigns with Display Expansion (previously known as Search campaigns with Display Select) are reported by the
AdWords API, the
Google Ads API, and
Google Ads scripts.
Starting the week of
Feb 17, 2020, we will no longer return display keyword stats for Search campaigns with Display Expansion in
Why is this changing?Search campaigns with Display Expansion historically used keywords to perform Display Expansion. As we strive to improve targeting for Display Expansion, it is no longer possible to meaningfully and consistently attribute stats to keywords. As a result, this view has been removed from the Google Ads UI. The changes in this announcement aim to create parity between APIs and UI.
What should I do?Before the sunset date, we recommend switching to alternate reports for fetching stats for Search campaigns with Display Expansion.
If you have any questions or need help, please contact us via the Google Ads scripts
forum or the AdWords API and Google Ads API
forum.
