Google Ads Developer Blog: Google Ads conversion reporting issues starting April 9

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The official blog for information about the Google Ads, Google Ad Manager, Google Mobile Ads SDKs for AdMob and IMA SDKs, and other Google Advertising Platform developer tools.

Google Ads conversion reporting issues starting April 9

Friday, April 10, 2020

Update (April 10, 2020 19:35 PST): Conversion data in all reports has been fixed.

An issue that impacted Google Ads reporting for Search and Shopping conversions occurring between April 9 and April 10 (Pacific Time) for advertisers using non-last click attribution models has been fixed and the data is now correct in all reports.
If you downloaded any of the fields in the table below or any derivative custom columns using the AdWords API, Google Ads API and Google Ads scripts between April 9th 8:00 PM PST and April 10th 7:20 PM PST, you may have incorrect data in your systems. Please re-download the affected fields to ensure accurate conversions reporting.
We appreciate your patience as we worked to resolve this issue as quickly as possible.

AdWords API

Google Ads API beta

Conversions
ConversionValue
ConversionRate
ValuePerConversion
CostPerConversion
AllConversions
AllConversionValue
AllConversionRate
ValuePerAllConversion
CostPerAllConversion
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
ValuePerCurrentModelAttributedConversion
CostPerCurrentModelAttributedConversion

metrics.all_conversions
metrics.all_conversions_from_click_to_call
metrics.all_conversions_from_interactions_rate
metrics.all_conversions_from_interactions_value_per_interaction
metrics.all_conversions_value
metrics.all_conversions_value_per_cost
metrics.conversions
metrics.conversions_from_interactions_rate
metrics.conversions_from_interactions_value_per_interaction
metrics.conversions_value
metrics.conversions_value_per_cost
metrics.cost_per_all_conversions
metrics.cost_per_conversion
metrics.cost_per_current_model_attributed_conversion
metrics.cross_device_conversions
metrics.current_model_attributed_conversions
metrics.current_model_attributed_conversions_from_interactions_rate
metrics.current_model_attributed_conversions_from_interactions_value_per_interaction
metrics.current_model_attributed_conversions_value
metrics.current_model_attributed_conversions_value_per_cost
metrics.value_per_all_conversions
metrics.value_per_conversion
metrics.value_per_current_model_attributed_conversion

On April 9, 2020 at approximately 8pm PST, a bug caused Google Ads Search and Shopping conversions occurring between April 9 12:01 AM PST onwards to be underreported for advertisers using non-last click attribution models. This bug impacts reports in all Google Ads interfaces, including any report data downloaded via the AdWords API, Google Ads API and Google Ads scripts. Google Ads bid strategies are not impacted by this issue.
We are actively working on fixing the bug and correcting the conversion data.

- Josh Radcliff, Google Ads API Team

Google

Labels: adwords_api , conversions , google_ads , google_ads_api , google_ads_scripts

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Google Ads conversion reporting issues starting April 9

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