Google Ads Developer Blog: Reorganizing Similar Bid Strategies

Ads Developer Blog

The official blog for information about the Google Ads, Google Ad Manager, Google Mobile Ads SDKs for AdMob and IMA SDKs, and other Google Advertising Platform developer tools.

Reorganizing Similar Bid Strategies

Tuesday, February 23, 2021

Update (March 12, 2021): Updated the language in this post to emphasize that this change is a reorganization of existing features.added supportMaximize conversionsMaximize conversion valueMaximizeConversions.target_cpatarget_cpaMaximizeConversionValue.target_roasTargetCpaTargetRoasWhat’s changingMaximizeConversionsMaximizeConversionValuetarget_cpatarget_roasTargetCpaTargetRoasThere will be no impact to bidding behavior due to these changes.MaximizeConversionstarget_cpaTargetCpaMaximizeConversionValuetarget_roasTargetRoas

Before

After

TargetRoas

MaximizeConversionValue.target_roas

TargetCpa

MaximizeConversions.target_cpa

target_roastarget_cparelease notesWhat to doMaximizeConversionstarget_cpaMaximizeConversionValuetarget_roasTargetCpaTargetRoasTargetCpaTargetRoasTargetCpaTargetRoasforumgoogleadsapi-support@google.com

Adam Ohren, Google Ads API Team

Google

Labels: adwords_api , bidding , google_ads_api , sunset

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