On March 8, 2021 we're disabling mutates to the LeadConversionActionCategoryconversion category changes and expanded conversion categories announced in September 2020, which provided a finer grained categorization of conversions.Lead category through the AdWords API, resulting in ambiguity since multiple new categories map to this old category. The following table summarizes how the AdWords API will respond to mutates that set the conversion category to Lead.
Existing Category
AdWords API READs (Existing behavior)
AdWords API Mutate to LEAD Response
Lead
Lead
OK
“Old” category
“Old” category
ERROR
“New” lead category
Lead
OK
“New” non-lead category
“Old” category
ERROR
Lead conversion category will be mapped to Lead upon read, but will continue to be persisted as the finer grained new category. If read through the Google Ads UI or Google Ads API, the new conversion category will be accurately retrieved.ConversionTracker.Category
New Conversion Category
Mapping to ConversionTracker.Category
Add to cart
LEAD
Begin checkout
LEAD
Purchase
PURCHASE
Subscribe
PURCHASE
Sign-up
SIGNUP
Phone call lead
LEAD
Imported lead
LEAD
Submit lead form
LEAD
Book appointment
LEAD
Request quote
LEAD
Get directions
LEAD
Outbound click
LEAD
Contact
LEAD
Download
DOWNLOAD
Page view
PAGE_VIEW
Engagement
DEFAULT
Store visit
DEFAULT
Store sale
PURCHASE
Other
DEFAULT
forum . David Wihl , Google Ads API Team
