Google Ads Developer Blog: Call Ads Replace Call Only Ads in the Google Ads API

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The official blog for information about the Google Ads, Google Ad Manager, Google Mobile Ads SDKs for AdMob and IMA SDKs, and other Google Advertising Platform developer tools.

Call Ads Replace Call Only Ads in the Google Ads API

Tuesday, June 15, 2021

Call Only Ads Call Ads AdWords API SunsetWhat you need to do

Use the ad type CallAd instead of CallOnlyAd to create new Call Ads.

Filter on ad.type = 'CALL_AD' to retrieve information for existing ads regardless of what ad.type was used to create the ad. For example, using the Google Ads API to query

    SELECT ad_group_ad.ad.call_ad.country_code,
           ad_group_ad.ad.call_ad.phone_number
    FROM ad_group_ad
    WHERE ad_group_ad.ad.type = 'CALL_AD'

will return ads created as CALL_ONLY_AD and CALL_AD.

What has changed

ad_group_ad.ad.final_urls

This is where you specify the URL of your website.

First part of text that may appear appended to the url displayed in the ad.

Second part of text that may appear appended to the url displayed in the ad. This field can only be set when path1 is set.

ad.display_url

We removed the display_url for Call Only Ads.
The URL that will be displayed alongside your
ad will now be based on ad_group.ad.final_urls
if provided, or phone_number_verification_url
if ad_group.ad.final_urls is blank, as well
any additional text you specify in path1 and path2.

phone_number_verification_url

This field is now required if ad_group.ad.final_urls is empty.

ad.final_urls

Where to get helpforumgoogleadsapi-support@google.com

Bob Hancock, Google Ads API Team

Labels: adwords_api , google_ads_api , release

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