Starting in the upcoming Google Ads API  v10 release , you’ll have to use unique asset names within your Google Ads account. This affects asset names for image and media bundle asset types . The reason we’re making this change is to make it easier to identify assets with human readable names as your collection of assets grows.February 9, 2022  a default asset name will be assigned during creates and updates for all existing Google Ads API  and AdWords API  versions. If you wish to set the asset name yourself, then update your code to set the asset name  before this date.forum  or at googleadsapi-support@google.com .