Google Ads Developer Blog: tháng 2 2022

Announcing v202202 of the Google Ad Manager API

Thứ Hai, 28 tháng 2, 2022

We're pleased to announce that v202202 of the Google Ad Manager API is available starting today, February 28th. This release brings a long-awaited feature – Ad Manager hosted video creatives. Simply provide a URL for the video asset, and Ad Manager will read and transcode it. While API support has been added, this feature is still rolling out to Ad Manager networks and may not yet be available in yours. Networks with this feature disabled will continue to receive CreativeSetError.CANNOT_CREATE_OR_UPDATE_VIDEO_CREATIVES. MCM companies now include information about the status of onboarding tasks and Sellers.json identifiers. There are also some maintenance updates removing deprecated features, like AdExclusionRuleService and Proposal pause information. For the full list of changes, check the release notes. Feel free to reach out to us on the Ad Manager API forum with any API-related questions.

- Chris Seeley, Ad Manager API Team

Important changes to placement reporting for App Campaigns

Thứ Hai, 28 tháng 2, 2022

Google Ads API

Group Placement View

Detail Placement View

AdWords API / Google Ads scripts

Automatic Placements Performance Report

Placement Performance Report

App Campaigns Brand Safety Placement reportAPI forumgoogleadsapi-support@google.comscripts forum

Ian Ballantyne, Google Ads API Team

Changes in Network Settings for the Google Ads Standard Shopping Campaigns

Thứ Ba, 15 tháng 2, 2022

stopped servingGoogle Display NetworkAdWords APIThe AdWords API will sunset on April 27th, so you must migrate to the Google Ads API by then.Campaign.NetworkSetting.targetContentNetworkfalsestandard Shopping campaignsadvertisingChannelTypeSHOPPINGadvertisingChannelSubTypeCampaign.NetworkSetting.targetContentNetworktrueAdNetworkType1AdNetworkType2CONTENTYOUTUBE_SEARCHYOUTUBE_WATCHGoogle Ads APInetwork_settings.target_content_networkfalsetruev10CANNOT_TARGET_CONTENT_NETWORKsegments.ad_network_typeCONTENTYOUTUBE_SEARCHYOUTUBE_WATCHGoogle Ads scripts

With the AdsApp.report() method, reports will stop returning metrics for AdNetworkType1 and AdNetworkType2 of type: CONTENT, YOUTUBE_SEARCH, or YOUTUBE_WATCH for date ranges after Feb 14, 2022.

With the AdsApp.search() method, the API will stop returning metrics for segments.ad_network_type of type: CONTENT, YOUTUBE_SEARCH, or YOUTUBE_WATCH for date ranges after Feb 14, 2022.

forumgoogleadsapi-support@google.com

- Ben Karl, on behalf of the Google Ads API Team

Google Ads API v10 RMF Update

Thứ Tư, 9 tháng 2, 2022

version 10Required Minimum Functionalityupgrade of Smart Shopping and Local Campaigns to Performance MaxStandard ShoppingHotel-onlyApp Promotion-onlyproduct specific RMFSmart Campaignsminimum set of featuresPerformance Maxwill

Shopping-only, Smart Shopping-only API tools

Special purpose tools that offer campaign creation or management functionality

will notRequired Minimum FunctionalityRequirements for the AdWords APIStandard Shopping Campaignssimplified RMF requirements for Full-service toolssimplified or reduced in scope

Item Number

Functionality

Change

C.190

Create ad group

Optional: ability to create multiple ad groups

C.525

Add first (root) product partition

This is a required step for creating a shopping campaign and it is done automatically. It is not separately invoked by the merchant. A new campaign should have a root partition otherwise it would not serve.

M.10

Edit campaign settings

Only settings required at creation time would be required at change time (e.g. NetworkSettings would not be required to edit, since C.50 is no longer a requirement).

R.10

Customer

Optional if only implementing one campaign.

no longer requiredTerms & Conditions

Item Number

Functionality

C.14

Set mobile platform bid adjustment

C.15

Set tablet and desktop platform bid adjustments

C.21

Enable distance targeting

C.25

Set geo bid adjustment

C.50

Opt in/out of networks

C.90

Set bidding option: Manual CPC

C.95

Set bidding option: Enhanced CPC

C.101

Set bidding option: Maximize clicks (Portfolio)

C.140

Set delivery method

C.191

Set ad group max CPC bid

C.192

Set ad group max CPA

C.193

Set ad group target ROAS

C.320

Account-level tracking template

C.321

Campaign-level tracking template

C.325

Campaign-level custom parameters

C.326

Ad group-level custom parameters

C.328

Account-level final URL suffix

C.329

Campaign-level final URL suffix

C.700

Create ad group/campaign criterion that targets/excludes user list

C.710

Set userlist targeting bid adjustment for search network campaigns and ad groups

M.15

Edit mobile, tablet, and desktop platform bid adjustments

M.20

Edit ad group settings (all ad group-related required settings in Creation Functionality)

M.25

Edit geo bid adjustment

M.101

Edit bidding option: Maximize clicks (Standard)

M.120

Pause / enable / remove ad group

M.180

Edit product partition max CPC*

M.320

Manage all tracking templates in creation functionality

M.325

Manage all custom parameters in creation functionality

M.328

Manage all final URL suffixes in creation functionality

M.700

Edit ad group/campaign criterion that targets/excludes user list

M.710

Edit userlist targeting bid adjustment for search network campaigns and ad groups

R.30

Ad Group

R.80

Geographic View

R.150

Campaign Audience View
Ad Group Audience View

For more informationhttps://services.google.com/fb/forms/apicontact/forum

David Wihl, Google Ads API Team

Announcing v10 of the Google Ads API

Thứ Tư, 9 tháng 2, 2022

Google Ads APIclient librariesNote: Developers must migrate from the legacy AdWords API to Google Ads API by April 27, 2022.

Smart Campaigns are now in general availability

Added support for Audience, which you can add as an AdGroupCriterion to Discovery and Video Action Campaigns

The Audience resource will be used for targeting when use_audience_grouped is set to true for an audience_setting of an ad group

Performance Max Campaigns now support asset group signals consisting of Audience criteria to tell who's most likely to convert for the campaigns

Added a new ExperimentService with a set of new resources. This replaces the deprecated campaign experiments.

Added support for Local Services Ads campaigns as open beta with the following options:

You can retrieve campaigns and their metrics using Search and SearchStream
You can update the campaign status and campaign budget amount using mutate. Note other mutate operations aren’t supported.

Added a new meta parameter that you can use to make GoogleAdsService return only resource name fields that you explicitly request in the SELECT clause of your query

Added the following for Hotel campaigns:

You can now segment SKAdNetwork conversions by user type, ad event type, and source app ID (if available in the postback sent to us by Apple)

ad_group_ad_asset_combination_view now supports responsive search ads

Where can I learn more?

[NEW] Diff between v9 and v10

forum

Thanet Knack Praneenararat, on behalf of the Google Ads API Team

Sunset of the Ad Manager API v202102

Thứ Tư, 9 tháng 2, 2022

On Tuesday, March 1, 2022, in accordance with the deprecation schedule, v202102 of the Ad Manager API will sunset. At that time, any requests made to this version will return errors. If you’re still using v202102, now is the time to upgrade to a newer release and take advantage of additional functionality. For example, in v202105 and newer versions we added support for pushing creative previews to linked devices. When you’re ready to upgrade, check the full release notes to identify any breaking changes. Here are a few examples of changes that may impact your applications:

v202105

Support was removed for filtering on the field keyValueMemberContent in CmsMetadataService.getCmsMetadataValuesByStatement. Use Content.cmsMetadataValueIds instead.

v202108

On the MobileApplication object, the singular field appStore was changed to the list field appStores.

As always, don't hesitate to reach out to us on the developer forum with any questions.

- Donovan McMurray, Ad Manager API Team

February 2022 update to Display & Video 360 API v1

Thứ Tư, 2 tháng 2, 2022

Today we’re releasing an update to the Display & Video 360 API that includes the following features:

Support for creating and updating Customer Match FirstAndThirdPartyAudience resources.

A new reservationType field in InsertionOrder and LineItem resources that identifies whether a resource is Tag Guaranteed, Programmatic Guaranteed, or not guaranteed.

The ability to retrieve and set whether a line item automatically targets new exchanges through a new excludeNewExchanges field.

In addition to these new features, this update also doubles existing default API request limits for the Display & Video 360 API. The updated quota values can be found on our usage limits documentation. More detailed information about this update can be found in the Display & Video 360 API release notes. Before using these new features, make sure to update your client library to the latest version. We have also added a new Use Audiences guide featuring a page on uploading Customer Match audience data using the Display & Video 360 API. If you run into issues or need help with these new features or samples, please contact us using our support contact form.

- Trevor Mulchay, Display & Video 360 API Team

Introducing the new Merchant Center Status Dashboard

Thứ Tư, 2 tháng 2, 2022

Merchant Center Status DashboardCheck the status of a serviceDashboardMerchant Center Status DashboardMerchant Center Help CenterSubscribe to the Status Dashboard RSS or JSON feeds

Go to the Status Dashboard.

At the bottom, click RSS Feed and copy the feed URL.

In your RSS reader, paste the URL to add the Status Dashboard feed.

If you want programmatic access to the Status Dashboard, for example to integrate it into your monitoring system, at the bottom, click JSON History.

Learn moreMerchant Center Help Centerpageforum

Ian Ballantyne, Content API for Shopping Team

Ads Developer Blog

Announcing v202202 of the Google Ad Manager API

Important changes to placement reporting for App Campaigns

Changes in Network Settings for the Google Ads Standard Shopping Campaigns

Google Ads API v10 RMF Update

Announcing v10 of the Google Ads API

Sunset of the Ad Manager API v202102

February 2022 update to Display & Video 360 API v1

Introducing the new Merchant Center Status Dashboard

Nhãn

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