We’re starting a phased rollout of a change to country targeting in Google Ads and Merchant Center. The rollout has already begun and will continue into September.Feed label replaces target country in Content API for Shopping for how this change impacts the Content API for Shopping .feed_labelShoppingSetting for Shopping & Performance Max campaigns in the UI and API. Due to this change, you may begin seeing campaigns with feed_labels set in the UI and API for certain merchants. Campaigns with feed_label not set to a 2-letter CLDR territory code can serve ads in any country as long as the campaign has the appropriate geoTargeting and the appropriate target countries are set in Merchant Center.This change doesn’t impact the countries targeted by existing shopping feeds. You don’t need to update existing shopping feeds or campaigns. What’s changing in Merchant Center country of sale target (sales_country
The primary country of sale option will be removed in Google Merchant Center. Country of sale will be replaced by the more generic feed_label that can accept any string, including any existing 2 letter CDLR country code.
The current additional countries field will be renamed target countries, and will include all countries you want the feed to target.
What’s changing in Google Ads UI and API sales_countryfeed_labelsales_countrysales_country in your campaigns.feed_label in Google Merchant Center or the Content API. Feed labels let you group different offers according to a common trait, like language (or a country, as you’ve currently been doing). You can also use feed_labels in Google Ads campaigns to target the relevant offers (all products with the same Merchant Center feed label).feed_label will show based on the following:
The countries you selected as target countries in Merchant Center.
Your campaign’s geo targeting. Note : The default campaign targeting behavior (if you do not geo target) is that your products will serve in all your Merchant Center target countries.
How you’re impacted feed_label will automatically be set to the two-letter territory code of the existing sales_country field to avoid interrupting existing targeting.feed_label and not a sales_country field, we recommend you update your code by August 23, 2022 to accommodate customers who will use campaigns that only have a feed_label (without a sales_country).forum .
