On November 1, 2022 , we announced our plans to sunset Similar Audiences in 2023 as we work on simplifying our existing product portfolio and strengthening our future-proof solutions in a changing privacy landscape. We expect to roll out this change in two phases for both Google Ads API and Google Ads scripts :
Starting May 2023 : New similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad groups. Ad groups and campaigns that already have similar audience segments attached will continue to function as expected.Starting August 2023 : Similar audience segments will be removed from all ad groups and campaigns. You will continue to have access to historical reporting data for similar audience segments from past campaigns.
What is the impact on Google Ads API? Similar Audiences will start failing with errors. This includes:
The data retrieved using GoogleAdsService.SearchGoogleAdsService.SearchStreamuser_listaudiencecombined_audiencedeprecation and sunset guide for the exact errors that will be thrown.What is the impact on Google Ads scripts? Similar Audiences are impacted. Mutating requests will start failing with errors and reporting requests will start returning data depleted of any references to Similar Audiences. This includes:
What should I do? migrate and stop using Similar Audiences before May 2023 in their calls to avoid any disruptions. You can refer to the announcement and Help Center article to learn more about migration options.forum or at googleadsapi-support@google.com .
