On November 7, 2022, optimized targeting will gradually begin replacing targeting expansion for display, video, and audio line items under a Display & Video 360 partner, with the new feature launched for all partners by November 9, 2022. We will be making changes to the Display & Video 360 API to reflect this. These changes may impact the existing configurations of your resources, and the behavior for your currently successful requests.optimized targeting and targeting expansion guides to understand the differences between optimized targeting and targeting expansion. Optimized targeting is not available for over-the-top line items, or line items that use fixed bidding.targetingExpansionTargetingExpansionConfigLineItem
The targetingExpansionLevel
NO_EXPANSION: optimized targeting is offLEAST_EXPANSION: optimized targeting is on
NO_EXPANSION will be the default value for the targetingExpansionLevelIf you set targetingExpansionLevelLEAST_EXPANSION:
SOME_EXPANSIONBALANCED_EXPANSIONMORE_EXPANSIONMOST_EXPANSION
excludeFirstPartyAudienceIf you turn on optimized targeting for an ineligible line item, the request will not return an error and the change will persist. However, you must update the line item to be eligible before it will use optimized targeting when serving.
Optimized targeting will not automatically be turned on for eligible line items created or updated by the Display & Video 360 API.
We will also be updating the configurations of existing line items as follows:
To prepare for this change, it is recommended that you turn on automated bidding for line items currently using fixed bidding with targeting expansion before November 7, 2022 to continue using audience expansion to improve campaign performance.support contact form .
