UPDATE: The start of this change will now begin mid-July instead of June as mentioned in the original blog post.
What’s changing? simplifying attribution model options . Starting in mid-July 2023 , developers will no longer be able to choose the following attribution models for new conversion actions or existing conversion actions that do not use these models:
Instead, developers will need to use either data-driven attribution (GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVENGOOGLE_ADS_LAST_CLICKexternal attribution .What do I need to do? conversion actions using ConversionActionServiceAttributionModelSettingsdata-driven attribution (GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVENlast click attribution (GOOGLE_ADS_LAST_CLICKmid-July 2023 , you will begin receiving an error if you attempt to set a deprecated attribution model. Conversion actions that still have these attribution models after this time will be automatically migrated later in the year.September 2023 , we'll switch any conversion actions still using these models to data-driven attribution. If you don’t want your conversion actions to use data-driven attribution, update your conversion actions to the last click attribution model before September 2023. GoogleAdsService.SearchGoogleAdsService.SearchStream
SELECT conversion_action.attribution_model_settings.attribution_model FROM conversion_action
If you have any questions, please reach out to us on the forum .
