Last month we announced new changes launching in Google Ads API v15 to enable customers to pass end-user consent when uploading data. Today we are adding similar fields to Display & Video 360 API v2 and v3 that you can use when uploading Customer Match audience members.
You must start sending consent signals when uploading Customer Match audience members by March 2024 to adhere to the EU User Consent Policy and continue using European Economic Area (EEA) user data to populate Customer Match audiences.
What’s changing?
The Display & Video 360 API has added a Consent Consent
What should I do?
Consent signals are set for all users added in a single firstAndThirdPartyAudiences.create firstAndThirdPartyAudiences.editCustomerMatchMembers
Make the following updates to requests creating and updating Customer Match audiences of the following audience types :
We have updated the existing Customer Match feature guide with information on passing consent signals. Read our release notes for an itemized list of the changes.
Before using these new features, make sure to update your client library to the latest version .
Where can I get support?
If you have questions regarding these changes or need help with these new fields, please contact us using our support contact form .
