Note: You can ignore this if you are not using Google Ads Performance Max with page feeds and text asset automation
What’s happened?
In October 2023, as part of Google Ads API v15 , we launched the ability to configure your campaign to automatically generate text assets . Assets such as dynamic headlines or descriptions that match your landing page content can be configured by setting the Campaign.AssetAutomationSetting TEXT_ASSET_AUTOMATION ListingGroupFilterDimension.Webpage CampaignAssetSet AssetSet PAGE_FEED
For this feature to work correctly, developers need to provide BOTH the page feed configuration AND set text asset automation to OPTED_IN Campaign.AssetAutomationSetting TEXT_ASSET_AUTOMATION We noticed that some developers have included a page feed or a listing group filter for a webpage, but have text asset automation set to OPTED_OUT
What is happening today?
Starting Feb 15, 2024, we will begin throwing OPERATION_NOT_PERMITTED_FOR_CONTEXT errors if a Performance Max campaign is created or updated such that it contains the follow incompatible state:
We are doing this to let you know that this combination is not valid and won’t serve ads utilizing landing page content as expected.
What happens next?
For those developers who have campaigns in this incompatible state, starting April 15, 2024, we will automatically fix the compatibility by removing CampaignAssetSet AssetSet PAGE_FEED AssetGroupListingGroupFilter ListingGroupFilterDimension Webpage only if the Campaign.AssetAutomationSetting TEXT_ASSET_AUTOMATION OPTED_OUT This fix will match how the campaign is currently serving and no action is required if you would like the campaign to remain in this state . If you would like to utilize the landing page content, then you will need to opt-in to text asset automation.
What do I need to do?
First, confirm that you are using text asset automation and page feed assets or asset group listing filters with webpage dimensions in your Performance Max campaigns . Otherwise, you are not impacted by this change.
To check if your Performance Max campaign is in an incompatible state for page feeds, run the following GAQL queries:
1) Check for page feeds linked to campaigns that have text asset automation opted-out:
SELECT
asset_set.id,
asset_set.name,
asset_set.resource_name,
campaign.id,
campaign.name,
campaign.resource_name,
campaign.asset_automation_settings,
campaign_asset_set.status,
campaign.status
FROM campaign_asset_set
WHERE
campaign.advertising_channel_type = 'PERFORMANCE_MAX'
AND asset_set.type = 'PAGE_FEED'
AND asset_set.status = 'ENABLED'
AND campaign_asset_set.status = 'ENABLED'
AND campaign.status != 'REMOVED'
You may be impacted if any of the CampaignAssetSet AssetSet PAGE_FEED campaign_asset_set.status that is set to ENABLED and an item in campaign.asset_automation_settings with TEXT_ASSET_AUTOMATION OPTED_OUT
2) Check for asset group listing group filters with dimension webpage for campaigns that have text asset automation opted-out:
SELECT
asset_group.id,
asset_group.name,
asset_group.resource_name,
asset_group_listing_group_filter.case_value.webpage.conditions,
asset_group_listing_group_filter.id,
asset_group_listing_group_filter.resource_name,
asset_group_listing_group_filter.listing_source,
campaign.id,
campaign.name,
campaign.resource_name,
campaign.asset_automation_settings,
campaign.status
FROM asset_group_listing_group_filter
WHERE
asset_group.status != 'REMOVED'
AND campaign.advertising_channel_type = 'PERFORMANCE_MAX'
AND asset_group_listing_group_filter.listing_source = 'WEBPAGE'
AND campaign.status != 'REMOVED'
You may be impacted if any of the AssetGroupListingGroupFilter case_value that is a Webpage and an item in campaign.asset_automation_settings with TEXT_ASSET_AUTOMATION OPTED_OUT
Manually fix the inconsistent state of the campaign
If you would like to manually configure the campaign yourself ahead of the automatic fix, we suggest one of the two options:
You will be able to make this change until April 15, 2024, after which option B will be automatically applied to fix the Performance Max campaign . Note that after the automatic fix is applied, the serving state of the campaign won't change from how it is serving today.
How do I get support?
For more details on how to correctly use automatically generated text assets with landing pages, see the automatically created assets section of the Performance Max guide. If you require further support, please reach out to our team via one of our support channels .
