Starting on September 9, 2024, Google Ads API users will no longer need to wait 24 hours before uploading conversion adjustments - they can be uploaded immediately after the original conversion has been uploaded or recorded by Google tags .
This means that you will no longer need to keep track of the 24-hour window before uploading conversion adjustments, and can stop checking for certain error codes and retrying those upload requests.
Specifically, the following changes will take effect:
The following error codes will no longer be returned in responses from the UploadConversionAdjustments Conversion adjustments that would previously be rejected with these error codes will count towards the pending_count successful_count failed_count
Here is how these changes will affect older Google Ads API versions v15 and v16:
The following error codes will no longer be returned in responses from the UploadConversionAdjustments Any conversion that would have triggered these codes will, in diagnostic reports, count towards the total_event_count successful_count failed_count
What do I need to do?
Remove any logic from your application that waits before uploading adjustments, and begin uploading conversion adjustments at any time after the original conversion has been uploaded.
Modify your application logic and business processes so that you are not tracking the two conversion adjustment errors that are being removed.
If you rely on the successful or failed event count metrics, revisit your application logic with the understanding that some uploaded events may, at times, when using v17, be represented as pending.
If you have any questions or need help, see the Google Ads API support page for options.
