Google Ads Developer Blog: outubro 2024

Announcing Budget Prefills with the Google Ads API

quarta-feira, 23 de outubro de 2024

With v18 of the Google Ads API, you can now use the Recommendations.GenerateRecommendations method during campaign construction to retrieve optimized budget suggestions for Performance Max and Search campaigns. When using the GenerateRecommendations method with a recommendation type of CAMPAIGN_BUDGET, you can supply inputs, such as final URL and bidding strategy, which Google machine learning models will use to generate budget recommendations. Google Ads API users that provide a campaign creation interface can provide budget prefills that fit into the campaign creation workflow. As with many recommendation types, campaign budget recommendations provide projected impact metrics to help understand the effect that implementing the recommendation will have on account performance. Explore additional Recommendations API features Recommendations in the Google Ads API offer several ways to increase your campaigns' performance through customized suggestions like adding new keywords or updating your bidding strategy. With RecommendationSubscriptionService, you can subscribe to automatically apply specific recommendation types of your choosing for your account. To retrieve and process recommendations directly, you can leverage the recommendation reporting resource. To explore the full recommendations offering, check out our implementation guide.

- Laura Chevalier, Google Ads API Team

October 2024 update to Display & Video 360 API

terça-feira, 22 de outubro de 2024

Today, we’re announcing the October 2024 update to the Display & Video 360 API. This update adds the following:

Support for cost-per-view performance goals and the targeting of connected devices.

The ability to generate and download Structured Data Files (SDFs) using SDF v8. This version is currently in beta and only available to limited partners.

Additional Adloox brand safety settings under third-party verifier targeting.

In addition, we’ve also officially deprecated the SDF v5.5 enum value given the sunset of v5.5 earlier this month. More details about this update can be found in the Display & Video 360 API release notes. Before using these new features, make sure to update your client library to the latest version. If you need help with these new features, please contact us using our new Display & Video 360 API Technical support contact form.

- Trevor Mulchay, Display & Video 360 API Team

Announcing v18 of the Google Ads API

quarta-feira, 16 de outubro de 2024

Google Ads APIclient libraries

You can now use GenerateRecommendations during campaign construction to retrieve optimized budget suggestions for Performance Max and Search campaigns.

A new performance_max_placement_view report allows developers to query performance data for a given placement where Performance Max ads served.

Replaced the summary_row_setting and return_total_results_count fields of SearchGoogleAdsRequest with the search_settings field, which allow developers to freely specify if summary_row, total_results_count and results will be returned with SearchGoogleAdsResponse.

Added new segments for campaign and ad_group reports to allow for segmenting performance data based on a specific destination, such as a city or a country, for Hotel and Search campaigns.

Added support for Travel Feeds in Search Ads with a new click type (ClickType.TRAVEL_ASSETS) and a new asset type (AssetSetType.TRAVEL_FEED).

Added DataLinkService.CreateDataLink, which allows customers to link their Google Ads account to creator videos and enables running partnership ads.

Added content_criterion_view which returns performance metrics of targeted contents, such as keywords, placements and topics, for Display, Demand Gen and Video campaigns.

Renamed AssetType.DISCOVERY_CAROUSEL_CARD to AssetType.DEMAND_GEN_CAROUSEL_CARD.

Added AdGroup.exclude_demographic_expansion which allows excluding demographics from being expanded when optimized_targeting_enabled is true, a feature that was previously only supported for Demand Gen.

PhoneCallDetails.call_recording_url will be empty instead of providing an invalid URL if the call recording doesn’t exist for the given Local Services lead conversation.

Added new metrics related to invalid clicks which can be queried with the campaign report.

Where can I learn more?

Release Notes

Guides

Reference

Diff between v17 and v18

forum

- Thanet Knack Praneenararat, on behalf of the Google Ads API Team

New data retention policy for Google Ads

quinta-feira, 10 de outubro de 2024

Starting November 13th, Google Ads will be implementing a new data retention policy. All account data, including performance metrics, billing information, and historical reports, will now be retained for a period of 11 years. This means that when querying the Google Ads API using either GoogleAds.Search or GoogleAds.SearchStream you will only be able to retrieve data up to 11 years before the date of your API request and data before that will not be returned. Required actions If you need historical data for more than 11 years ago, we recommend you retrieve it and store it before November 13th, 2024. Otherwise, no action is required on your end. This update will be applied automatically to your account and GoogleAds.Search and GoogleAds.SearchStream continue to work as usual. However, be aware that you may notice differences in your reporting due to different values being returned. If you have any questions or concerns, please don't hesitate to contact us via the forum.

- Mattia Tommasone, Google Ads API Team

Performance Max Campaign in Detail Placement View

quarta-feira, 2 de outubro de 2024

The detail_placement_view can be used to query metrics aggregated by ad group and URL or YouTube video in the Google Ads API. The detail_placement_view is not intended to be used for campaigns with an advertising_channel_type of PERFORMANCE_MAX, as this view is only intended to be used with campaigns containing ad groups, and Performance Max campaigns are constructed with asset groups rather than ad groups. However, this view is currently returning impression data for Performance Max campaigns. The impression metrics returned from the detail_placement_view may not be accurate and should not be relied upon for campaigns with advertising_channel_type of PERFORMANCE_MAX. In the next release of the Google Ads API, v18, we will be adding a new resource called performance_max_placement_view, which can be used to query placement impression data for Performance Max campaigns, and in a subsequent release, we will stop returning impression data from the detail_placement_view for campaigns with advertising_channel_type of PERFORMANCE_MAX. Once performance_max_placement_view is released, use the data returned from that view for Performance Max campaigns rather than the data returned from the detail_placement_view. If you have any questions or need help, check out the Google Ads API support page for options.

- Devin Chasanoff, on behalf of the Google Ads API Team

Ads Developer Blog

Announcing Budget Prefills with the Google Ads API

October 2024 update to Display & Video 360 API

Announcing v18 of the Google Ads API

New data retention policy for Google Ads

Performance Max Campaign in Detail Placement View

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