Starting on March 3, 2025, the Google Ads API and Google Ads scripts search term insight reports will return all search subcategories as empty. The Google Ads UI already removed this field, and the API is also rolling out this change to be consistent across Google Ads.
What do I need to do?
Starting March 3, 2025, it is expected that all values for segments.search_subcategory will be empty.
If you query segments.search_subcategory campaign_search_term_insight customer_search_term_insight
Check that your code can handle an empty value in segments.search_subcategory We recommend removing segments.search_subcategory
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