Starting on June 30, 2025, in-app conversions imported through the Google Ads API must include a value for the ClickConversion.conversion_environment this article for more details.
For developers importing in-app conversions, please observe these considerations:
In-app conversions are defined as any conversion events that occur within an app, such as purchase, add to cart, or sign up.
For existing campaigns, if you do not include the conversion_environment For new campaigns, if you upload conversion_environment The presence or absence of the conversion_environment
If you have any questions or need help, see the Google Ads API support page for options.
