Google Ads Developer Blog: srpna 2025

Changes for supporting European Union Political Ads Regulation in Google Ads API and Google Ads scripts

čtvrtek 7. srpna 2025

What’s changing? As announced last year, Google will stop serving political advertising in the European Union ahead of a new regulation taking effect in October 2025. On September 3, 2025, the Google Ads API and Google Ads scripts will roll out enforcements related to this change. If you use either of these products to create or manage campaigns, you may need to update your application to handle these enforcements before September 3, 2025. API support for self-declaration of EU political ads Google Ads API and Google Ads scripts have added support for self-declaration as to whether a campaign has EU political ads. Learn how an EU political ad is defined here. Versions v19.2, v20.1, and v21 of the API contain a new field named contains_eu_political_advertising in the Campaign object. The possible values and their meaning are shown in the table below.

Value

Meaning

CONTAINS_EU_POLITICAL_ADVERTISING

The campaign has EU political ads.

DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING

The campaign does not have EU political ads.

UNSPECIFIED

The campaign is missing self-declaration about EU political ads.

You can retrieve the self-declaration status of a campaign in Google Ads API by running the following query using either the Search or SearchStream methods of the GoogleAdsService. For Google Ads Scripts, use the AdsApp.search or AdsApp.report methods. select campaign.id, campaign.contains_eu_political_advertising from campaign If you use the Google Ads API client libraries, you may need to download the latest library version to use this functionality in versions v19 and v20 of the API. API validation & enforcement changes On September 3, 2025, Google Ads API and Google Ads scripts will start enforcing the following checks in versions v19 and v20 of the API.

All new campaigns created either through Google Ads API or Google Ads scripts should set the contains_eu_political_advertising field. The API call to create a new campaign using CampaignService.MutateCampaigns will fail with a FieldError.REQUIRED error if this field is not set. Google Ads Scripts will enforce these checks when creating campaigns using AdsApp.mutate or AdsApp.mutateAll methods.

All the existing campaigns should set the contains_eu_political_advertising field before attempting to change proximity, location, or location_group targeting either at the campaign or ad group levels. The API call to create or update these campaign criteria using CampaignCriterionService.MutateCampaignCriteria method for existing campaigns will fail with a CriterionError.MISSING_EU_POLITICAL_ADVERTISING_SELF_DECLARATION error if the campaign hasn’t completed the self-declaration. The API call to create or update these ad group criteria using AdGroupCriterionService.MutateAdGroupCriteria will also fail in a similar manner if the campaign hasn’t completed the self-declaration. Google Ads scripts will enforce these checks when attempting to change targeting using AdsApp.mutate, AdsApp.mutateAll, AdsApp.Campaign.addProximity, and AdsApp.Campaign.addLocation methods.

These enforcements also apply to other mechanisms that you can use to make campaigns, such as running Batch Jobs and using GoogleAdsService.Mutate method to create and update entities.

Attempting to schedule a new experiment using ExperimentService.ScheduleExperiment method will throw an ExperimentError.MISSING_EU_POLITICAL_ADVERTISING_SELF_DECLARATION error if the contains_eu_political_advertising declaration is missing on the treatment draft campaigns.

If you use the bulk upload feature in Google Ads scripts, check the product documentation to learn more about the spreadsheet template changes required as part of this change.

These checks are already enforced in version v21 of the Google Ads API. How will this affect my campaign serving? Any campaign that has declared EU political ads by setting contains_eu_political_advertising to true will stop serving ads in the EU on September 22, 2025. Refer to our Help Center to learn more. Existing campaigns without a declaration will remain unaffected for now. We recommend updating the existing campaigns in your accounts with an appropriate declaration as soon as possible. You can retrieve campaigns without a declaration using the following GAQL query using either the Search or SearchStream methods of the GoogleAdsService. select campaign.id, campaign.contains_eu_political_advertising from campaign where campaign.contains_eu_political_advertising NOT IN ( 'CONTAINS_EU_POLITICAL_ADVERTISING', 'DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING' ) What do I need to do? If your application uses either Google Ads API or Google Ads scripts to create or manage campaigns, make sure to update your application to handle these enforcements before September 3, 2025. How do I get help? Reach out to the Google Ads API support or Google Ads scripts support channels if you have more questions about this change.

- Anash P. Oommen, Google Ads API Team

Announcing v21 of the Google Ads API

středa 6. srpna 2025

Today, we’re announcing the v21 release of the Google Ads API. To use some of the v21 features, you must upgrade your client libraries and client code. All the updated client libraries and code examples have been published. As previously announced, we are also releasing minor versions v20.1 and v19.2 of the Google Ads API. Here are some of the key features in this release:

We have added a new field named contains_eu_political_advertising for the Campaign object. Use this field to self-declare whether your campaign contains political advertising content targeted towards the European Union. If this field is set to true, the campaign will no longer serve in the EU starting September 23, 2025. This feature is also released in versions v20_1 and v19_2 of the API so you can start using this feature immediately without upgrading to the latest version of the API. See our blog post to learn more.

A new view campaign_search_term_view aggregates search term data at the campaign level and exposes search term data for Performance Max campaigns. We encourage you to migrate from search_term_view to campaign_search_term_view if you are interested in fetching search term data for Performance Max campaigns.

Brand guidelines will automatically be enabled on new campaigns.

You can now use the ai_max_setting.enable_ai_max field of the Campaign object to enable AI Max for Search campaigns. Google Ads AI Max is a suite of AI-powered features for standard Search campaigns designed to increase conversions and reach. It works by using machine learning to expand keyword targeting, dynamically generate ad creatives based on user intent, and send users to the most relevant landing pages on your website. Refer to our blog post to learn more. A new view ai_max_search_term_ad_combination_view exposes search term data for AI Max for Search campaigns. We plan to launch a consolidated version of this view including data from other campaign types in a future API version.

We are allowing Terms & Service, QR codes, and various other barcodes to be added to PromotionAssets.

Where can I learn more? The following resources can help you get started:

Release Notes

Upgrade from a previous version

Guides

Reference

Diff between v21 and v20

If you have any questions or need additional help, contact us via the forum.

- Anash P. Oommen, Google Ads API Team

Unlocking enhanced Performance Max targeting in the Google Ads API

pondělí 4. srpna 2025

We're excited to announce the launch of three powerful new features for Performance Max campaigns within the Google Ads API. These updates will give you greater control and flexibility over your Performance Max campaigns, allowing for even more precise targeting and optimization. Available today across all supported versions of the Google Ads API, these features empower developers and advertisers to refine their Performance Max strategies. Introducing new targeting capabilities1. Device targeting With the introduction of device targeting, you now have the ability to specify at the campaign level where your Performance Max ads will appear. This feature provides a new layer of control, enabling you to optimize your campaign reach across various platforms. To set up device targeting, add a DeviceInfo criterion to your Performance Max campaign. 2. Negative keyword lists To help prevent your ads from showing for irrelevant searches, we're introducing support for negative keyword lists at the campaign level on Performance Max campaigns. This highly requested feature allows you to upload and apply lists of keywords that you want to exclude, ensuring your ads are displayed to the most relevant audience. Attach a NegativeKeywordListInfo criterion to your PMax campaign to enable this targeting feature. 3. Age range exclusions We're also adding the capability to exclude specific age ranges from your Performance Max campaigns. This allows for more granular audience targeting, which helps you comply with age-related advertising regulations and focus your spend on the most appropriate demographics for your products or services. To set up an age range exclusion, add an AgeRangeInfo as a negative criterion on your PMax campaign. How to get started These new features are available starting today on all supported versions of the Google Ads API. For detailed documentation on how to implement these new targeting options in your Performance Max campaigns, refer to our developer guides. We're committed to continually enhancing the Google Ads API to provide you with the tools you need to succeed. We encourage you to explore these new features and incorporate them into your Performance Max strategies to achieve even better results.

- Sarah Pollack, Google Ads API Team

Ads Developer Blog

Changes for supporting European Union Political Ads Regulation in Google Ads API and Google Ads scripts

Announcing v21 of the Google Ads API

Unlocking enhanced Performance Max targeting in the Google Ads API

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