As the use of AI becomes more prevalent, transparency is key. In the last week, we have launched updates in both the Campaign Manager 360 API and Display & Video 360 API that add new optional fields to resources in both APIs, which allow you to label a creative or creative asset as having been created or edited with AI. Labels will be applied to ads with such assets serving in regions with local AI labeling regulations. As of today, those regions are the European Union (EU), India, and New York state. Read more about AI content labeling at the Campaign Manager 360 Help Center and Display & Video 360 Help Center .
In both APIs, this configuration is set using the optional syntheticContentAttestationStatus field in relevant resources. Setting this field to IS_SYNTHETIC applies the label in the regions listed above, while setting it to NOT_SYNTHETIC confirms that the content does not require a label. You can also leave the field unset. A label will not be applied if the field is left unset. However, once the field is set for a resource, it can’t be unset and may only be updated to be either IS_SYNTHETIC or NOT_SYNTHETIC.
If you have any questions regarding the Campaign Manager API, contact Campaign Manager 360 API support . If you have any questions regarding Display & Video 360 API or Structured Data Files, or want to discuss this post, reach out to us on the #display-video-360-api or #structured-data-files channels on Discord.
Using Campaign Manager 360 API
In the Campaign Manager 360 API, this configuration is set in Creative syntheticContentAttestationStatus field can be set at resource creation using creatives.insert creatives.patch creatives.update
For more information about how synthetic content labels work in Campaign Manager 360 API, see our guide page .
Using Display & Video 360 API
In the Display & Video 360 API, this configuration is set in Creative AdAsset syntheticContentAttestationStatus field can be set at resource creation using advertisers.creatives.create advertisers.adAssets.create advertisers.adAssets.bulkCreate advertisers.adAssets.upload advertisers.creatives.patch advertisers.adAssets.patch
For more information about how synthetic content labels work in Display & Video 360 API, see our guide page .
Using Display & Video 360 Structured Data Files
Starting in Structured Data Files (SDF) v10.1, which is scheduled to launch in the coming weeks, you will be able to add labels when using YouTube videos as video assets in Ad files or as related videos in Line Item files. More details on this implementation will be provided in the upcoming launch announcement of SDF v10.1 and the associated reference documentation.
