This post was recently updated to reflect that API support for these settings will be included in v21.
We're providing an important update regarding new image optimization features rolling out in the Google Ads user interface, specifically impacting Performance Max campaigns .
What are these new UI features?
Landing Page Images: This setting allows Google AI to automatically source relevant images directly from your ad's landing page. The aim is to dynamically incorporate these visuals into your ads, potentially improving relevance and extending your reach across more placements.
Image Enhancements: With this feature, Google AI can automatically make improvements to your uploaded image assets. This can include smart cropping to create different versions of your images, helping to unlock more ad inventory and boost performance. Future enhancements may also include capabilities like uncropping or animating images.
You can find more information about these features in the Google Ads Help Center .
Default behavior:
Image enhancements will be enabled for all Performance Max users. For Landing Page Images, the setting will be enabled on PMax only if the account level Dynamic Image setting is active. Note that enabling the account-level Dynamic Image setting requires manual opt-in through the UI.
Key Information for API Users:
At this time these new UI features for Performance Max campaigns can only be managed with the Google Ads user interface.
API control of these settings will become available in version 21.
These features will not be viewable through the Google Ads API.
At this time, you will not be able to opt-in or opt-out of these new settings (Landing Page Images and Image Enhancements) using the Google Ads API. To change the status of these settings you must use the Google Ads UI.
API Integration Impact:
Your existing API integrations will continue to function for the features and settings currently supported by the API. However, these new additional Performance Max settings will need to be managed by your users directly in the Google Ads interface.
We encourage you to familiarize yourselves with the details provided in the Google Ads Help Center to understand the scope of these UI changes for Performance Max campaigns. This will enable you to effectively support your users and clarify what can and cannot be controlled via the API.
We are committed to keeping our developer community informed. Stay tuned to this blog for further updates on control of these image optimization settings in the Google Ads API.
