The Data Manager API , a new solution for data ingestion across Google’s advertising platforms, is now generally available. This API is designed to streamline how advertisers, agencies, and data partners send and manage their first-party data, saving valuable time and resources while ensuring data is handled securely.
Simplification
The Data Manager API simplifies how you send data to audience lists and conversions used in your Google campaigns. Instead of building and maintaining multiple API integrations, you can now send data once and apply it to different Google ads solutions. For advertisers who prefer API connections, this provides a streamlined and scalable way to activate first-party data across multiple campaign types and platforms.
Our vision is universal activation and measurement i.e. bring your data and activate/measure across Google campaigns, GMP campaigns and Google Analytics. At launch use cases include:
Audiences
Conversions
Populate audience lists for use in both Google Ads and Display & Video 360 (DV360), including the use of customer information, unique mobile device unique IDs, and Publisher Advertiser Identity Reconciliation (PAIR).
Send conversion events that take place off your website directly to Google Ads, including offline conversion import and conversions with consented customer information to supplement imported offline conversion data to improve accuracy and bidding performance
Security and Privacy at the Core
The Data Manager API is also built with advanced, privacy-centric features. The API supports confidential matching for several use cases. This includes the option to encrypt data for audience and conversion events, allowing you to pass encrypted customer information (for example, an email address or phone number), which is processed in a trusted execution environment. This includes audience lists for Customer Match.
In the coming months, the Data Manager API will expand support to include additional use cases across Google Ads, Google Analytics, Display & Video 360, Search Ads 360, and Campaign Manager 360 .
Get Started Today
Unlock a more efficient, scalable, and secure way to manage your data. The Data Manager API is available to all developers now. Head over to the developer documentation to get started. If you have any questions or need help, check out the Data Manager API support page for options.
